Founded in 1937, the Benevolent Order of Santa Claus was organized in New York to promote a positive image of Santa through out department stores in the United States. The group grew from a handful of men, including Charles W. Howard, to more than forty members by 1939.
In 1939 the Benevolent Order of Santa Claus held the world's first Santa Claus Convention at the Hotel St. George in New York City. Fourteen Santa Clauses attended.
Charles W. Howard