Santa Claus Oath

ounded on December 18, 1937, the Benevolent Order of Santa Claus was organized in New York to promote a positive image of Santa through out department stores in the United States. The group grew from a handful of men, including Charles W. Howard, to more than forty members by 1939.

In November 1939, the "Order" held the world's first Santa Claus Convention at the Hotel St. George in New York City.